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UX Research & Product Design for Complex Digital Experiences

I explore how people navigate complex digital systems, identify usability challenges, and translate research insights into better product experiences.

With a background in enterprise UX design across healthcare, financial services, and tax technology, I bring research, usability evaluation, and human-centered design together to solve meaningful problems.

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Currently pursuing a Master's in Human–Computer Interaction at Indiana University Indianapolis.

 

Specialties: User Research · Usability Evaluation · Information Architecture · Workflow Analysis · UX Strategy · Product Design

Location: Indianapolis, Indiana | Open to Remote & Hybrid Opportunities

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Selected UX Research & Product Design Case Studies

Explore how I have applied research, analysis, usability evaluation, and design to improve complex digital experiences.

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H&R Block

Understanding Gig Worker Onboarding and Tax-Filing Confusion

Explored why gig workers struggled to identify the appropriate tax-filing experience. Examined existing user feedback, onboarding flows, and terminology to inform clearer navigation, contextual education, and improved identification pathways.

Focus: User Feedback · Workflow Analysis · Content Comprehension · UX Strategy

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Humana

Investigating Advocate Workflow Friction
 

Examined the challenges advocates faced when navigating three to five disconnected screens during benefit inquiries. Applied workflow analysis, advocate feedback, and usability evaluation to inform a more centralized and intuitive information experience.

Focus: Workflow Research · Usability Evaluation · Information Architecture · Enterprise UX

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OneAmerica Financial Partners

Researching Retirement Users' Mobile Experience
 

Combined competitive benchmarking, internal stakeholder interviews, journey mapping, and prototype testing to inform OneAmerica's first retirement mobile application. Research and evaluation helped guide navigation, account visibility, and critical financial tasks.

 

Focus: Competitive Research · Stakeholder Interviews · Usability Testing · Mobile UX

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Indystructible Designs

Customer Discovery and Website Usability
 

Applied business discovery, competitor analysis, customer journey mapping, and lightweight usability evaluation to inform websites and digital experiences for small businesses. Used research-informed design decisions to improve information clarity, service discovery, and customer journeys.

Focus: Discovery Research · Customer Journeys · Competitive Analysis · Website UX

My Research-to-Design Approach

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Discover & Frame

Understand user needs, existing workflows, stakeholder expectations, and business constraints. Identify research questions and opportunities for improvement.

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Analyze & Synthesize

Examine observations, user feedback, competitive patterns, and usability issues to identify friction points and translate findings into actionable recommendations.

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Validate & Apply

Evaluate workflows and prototypes, refine solutions based on feedback, and collaborate with cross-functional teams to translate insights into usable, accessible product experiences.

Research & UX Expertise

User and stakeholder discovery
Usability evaluation and prototype testing
Competitive analysis and benchmarking
Workflow and task analysis
User journey mapping and information architecture
Research-informed UX strategy
Accessibility-aware interaction design
Cross-functional collaboration and product delivery

Professional Work History

My professional experience spans enterprise technology, healthcare, financial services, tax preparation, and e-commerce. Across these industries, I have combined user-centered problem-solving, research-informed decisions, and product design to improve complex digital experiences.

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H&R Block

Senior UX Designer

Taxes & Financials

3 Years

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Rue Gilt Groupe

UX Developer

E-Commerce & Sales

1 Year

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Humana

UX Designer

Health Insurance

1 Year

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TCC Solutions

UX Design/Developer

Child Care Services

3 Years

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OneAmerica

UX Designer

Finances & Investments

1 Year

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Epson America

Project Manager

Technical Industry

4 Years

Research Methods, Tools & Delivery

My approach combines discovery, evaluation, synthesis, prototyping, and cross-functional collaboration to guide product decisions.

 

Research & Evaluation: Competitive Benchmarking · Stakeholder Discovery · Task Analysis · Journey Mapping · Usability Evaluation · Comprehension Checks​

Design & Prototyping: Figma · Adobe XD · Balsamiq · Interactive Prototypes · Wireflows

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Collaboration & Delivery: Agile Workflows · Accessibility Annotations · Design Systems · Stakeholder Reviews · Developer Handoff

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Dev & Accessibility

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Website and portfolio designed and created by James Lewis  Indystructible Designs LLC

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